We developed the Addaszavad ("Giveyourword") image campaign for SPAR Verde bottled water in the summer of 2017. It had two phases, first we engaged the Facebook users, second we inlcuded all of the people who drink mineral water.
"Send us a word that truly represents summer for you! Majka will use the best submissions to write the new summer hit!" The submitters participated in a prize-winning game for an iPhone 7, five concert tickets and many other great things.
We launched the "addaszavad.com" page, where words could be submitted until May 28.
The campaign was promoted on several platforms.
Bus stops and billboards:
We created a very special "bubbly" bus stop as well:
Our song was created! More than 10.000 words were sent, Majka wrote the "Partykarantén" song based on these. It became a trending video on Youtube in one day by getting over 100.000 views.
In this phase people could participate in a receipt-based winning game.
If they bought a SPAR Verde mineral water in one of the SPAR, INTERSPAR, City SPAR, SPAR market or SPAR partner stores, then they had to upload their receipts on the www.addaszavad.com page in order to participate.
Among the prizes there was an Apple watch series 2, backstage tickets and standard tickets to Majka's concert, summer gift packs and SPAR vouchers.
Finally here's the TV spot which we are especially proud of: